There are basically two types of traveler
within Asia - the business traveler whose company pays the ticket and the
rest of us. The rest of us are tourists, families, entrepreneurs,
travelers.
This page will follow the fortunes of the low cost
carriers in Asia - and will try to tell you who is flying where and what
the best deals are.
WHAT IS A LOW COST CARRIER
Self explanatory really. Low costs equal low fares. How do
these airlines keep their costs low? They use one type of aircraft. They
keep it in the air as long as they can during the day. They don't give free meals; they
don't show movies. They use young, eager, hard working and relatively cheap
crew! They don't have old union agreements to fret over. They negotiate
everything with their suppliers. They don't use travel agents. You
book online or through a call centre. They don't transfer your bags and
they don't do interlining. They don't use large planes. You cannot turn
around (unload and load) a 747 in 20 minutes.
In
2008 we have briefly seen oil prices reach US$150 a barrel. Even at end
August 2008 prices on US$115 this is still some 65% higher than at the
start of the year. The impact on the airlines is huge - it is hard to be
low cost anymore.
SO WHAT DO YOU GET
Cheap fares. A seat. And generally on time. Usually flying on a small
single aisle 737 or Airbus 320.
In
India meals are often served. A simple meal is also served on Valuair.
Most airlines opt for the sales cart. Some sell alcohol and some do not.
Jetstar and Tiger for instance will sell you a glass of wine. Air Asia
does not sell alcohol.
Air
Asia and Tiger do not have pre-assigned seating. Other airlines do assign
seating and it can be a bit of a scrum to board the plane.
AND WHAT DO YOU PAY.
That all depends on when you book and when you want to
fly. If you want to fly at a weekend or holiday expect to pay more. If you
want to fly tomorrow expect to pay more.
For example. BKK to SIN on Air Asia can be from Baht
699
to over Baht 3,000; before taxes and fule surcharges. About 30% of fares are sold at the lowest
price.
WHAT WILL COME NEXT
To start with expect more low cost carriers. And then some
consolidation.
Expect even greater cost saving efforts. In Europe
Ryanair's new 737s are delivered with: Seats that do not recline (they
dont break so easily), no window shades, and no seatback pockets (these are
hard to keep clean. The safety instructions are printed on the back of the
fold down table. It looks like the accountants have thought of everything.
RyanAir
now
charges for checked in baggage. Will the Asian airlines follow?
Expect the big boys to try to play the same game with
their own LCCs subsidised by big brother. Qantas, Thai, SQ and Garuda are
all creating imitation LCCs.
THE INDUSTRY LCC HEAVWEIGHTS
Southwest (USA)
JetBlue (USA)
Ryanair (Europe)
Easyjet (Europe)

Center for Asia Pacific Aviation -
Commentary
April 6 2004
Low Cost Airline Fever Rampant in Asia
Singapore will have a fourth low cost airline by the end of 2004,
following Qantas' announcement today of plans to invest SGD50 million for
a 49.9% shareholding in a new carrier.
The airline would fly to a range of Asian cities within five hours of
Singapore and operate a fleet of single aisle aircraft – either B737-800s
or A320s. The carrier will initially operate four aircraft, increasing to
20 aircraft over the following three years.
According to the Centre for Asia Pacific Aviation's Managing Director,
Peter Harbison, "this latest move clearly shows an aviation industry in a
massive transition phase. The old competitive rules are gone forever. The
opening of aviation markets and low cost operating models are a cocktail
for rapid change and every airline in this region will have to think
twice".
Singapore Airlines' parent, Temasek has emerged as a leading low cost
airline investor, agreeing to take a 19% share of the new Qantas-led LCA,
and 11% of the Singapore Airlines-led Tiger Airways, which also plans to
commence services by the end of 2004.
For Qantas, the move recognises the crucial role low cost airlines will
play in the development of point-to-point leisure travel in the Asia
Pacific region in the future and the need to be an active participant in
this process.
It is also a key strategy by Qantas to defend its largest international
hub - Singapore - into which it has invested significantly over the years.
As more point-to-point operators establish in Singapore, there is a risk
the market will become more fragmented, meaning a loss of through traffic
and revenue in Singapore. At SGD50 million, it is a fairly small
investment for Qantas to defend its Singapore operation and participate in
what should be a very high growth market.
The strategy carries limited risk for Qantas, because the new airline's
operations will be discrete and will tap into opportunities that Qantas
and Virgin Blue cannot currently - without undermining the parent's
operations.
But there are some potential negatives:
Singapore's market will be increasingly crowded as ValuAir, AirAsia, Tiger
Airways and the new Qantas-led LCA take to the skies over the next nine
months - which guarantees volatility and extremely low fares. However, the
Singapore market has a very high propensity to travel;
The move could prompt a retaliatory move by Singapore Airlines, possibly
in the Australian domestic market but more specifically on the Pacific.
SIA has been seeking access to Australia-US routes for some time and its
argument gains weight with Qantas international expansion in Singapore