Of biryani, history and entrepreneurship
Priya Ganapati | April 09, 2004 | 08:30 IST
Did you
know that there are over 26 varieties of biryani made in India?
Or that biryani comes from
the Persian word 'birian' which means 'fried before cooking'?
Or that, though it is considered
a royal dish of the Nizams and the Nawabs it was never ever served to the
royal guests?
Thirty-six-year-old Vishwanath 'Vishy'
Shenoy has trivia like this and the history of the biryani on his
lips. He also has a restaurant dedicated to his passion: The Biryani
Merchant, which he hopes to develop into a national chain.
About a month ago, the first
restaurant was launched at Castle Street in Bangalore.
"Chennai is too conservative
while Hyderabad places too much of premium on its knowing all about
biryanis. Delhi isn't too hot on rice, while in Mumbai real estate is
very expensive. Bangalore, with its cosmopolitan outlook, seemed the best
place to do a proof of concept," says Vishy Shenoy, CEO, Epicurean
Entrepreneurs Private Limited, the company that runs the restaurant.
Biryani Merchant is jointly owned
by Vishy Shenoy, who gave up an career as head of sales and marketing in one
of Sri Lanka's biggest industrial groups; Abhik Biswas, a technology
professional with Cisco; and Ramesh Sivaram, a professional with
specialisation in processed foods.
Claiming to offer the
'Quintessential Biryani Experience', Biryani Merchant has a range of
biryanis that come complete with appetizers, accompaniments, desserts
and a special Sulaimani Chai.
"Biryani Merchant is a showcase
for biryani, a dish that has been abused like no other. The effort
here is to apprise the guest of the origin, evolution and the history of the
different varieties of biryani. Hygienically prepared and served with
traditional accompaniments and desserts is what Biryani Merchant is all
about," says Shenoy.
For the uninitiated, Shenoy
offers a peek into the history of the biryani.
Biryani
is believed to
have been brought to India by Taimur Lang, or Taimur, the lame.
One branch of the biryani
comes from the Mughals, who got the dish from Persia and subsequently during
their reign in India, the biryani entrenched itself in places like
Lucknow, Hyderabad, et cetera.
The other branch of biryani
is supposed to have crossed the Arabian Sea and come to Calicut, brought
in by the Arab traders. The Calicut Biryani is served with vinegar pickles
and papads fried in coconut oil, is a softer variety and light on the
stomach has no relation in terms of taste to the other biryanis in
the country.
Almost every community today has
its own version of the biryani. In the northwest is the Memoni
Biryani (people who inhabited the area between Sindh Gujarat and Pakistan)
is an extremely spicy biryani, while the Sindhi Mutton Biryani
is distinctly different.
There is also the Turkish Pilaf
and the Iranian Biryani. The Bohris have their version of biryani
that is normally cooked for their weddings and is flavoured with a lot of
tomatoes. The Kashmiri Bhuna Ghost Biryani and the Kashmiri Katche Ghost ki
Biryani is the benevolence of the Mughal rulers to the northern-most state
of India.
The Lucknow (Awadhi) Biryani is
the footprint the Moghuls left on the eastern part of India. From Lucknow
the biryani moved to Calcutta when, in 1856, Nawab Wajid Ali Shah was
deposed by the British.
His team of cooks moved with him
and so did the biryani. In Kolkata the biryani entered poorer
homes, which could not afford meat everyday, so the meat was replaced by
potatoes.
Aurangzeb is believed to have
invaded the South and installed the Nizam-ul-mulk who later as the Asfa Jahi
ruler became the Nizam of Hyderabad.
That explains the movement of the
Biryani down south, says Shenoy. From the Nizam's kitchen originated the
Hyderabadi Biryani and the delicacies that go with it like the Mirchi ka
Salan, Dhanshak and Baghare Baingan.
It is not difficult to imagine
that the repertoire included 26 types because the Hyderabadi Biryani itself
is made in different styles -- Katchi Biryani, where the meat is marinated
in curd and then steamed with rice, and the Pakki Biryani, where the meat is
cooked with all the accompanying spices and then the rice is simmered with
the resultant gravy redolent of mace, ittar and kewra in a
sealed handi with saffron and cardamom.
The Vegetable Biryani is the 'tarkari'
version, which was originally made for the cashiers and financiers of the
Nawabs, who were Mahajan Hindus. The Hyderabadi version of the mixed
Vegetable Biryani is the Tahiri.
Marriages between the families of
the Nizams of Hyderabad and the Nawab of Arcot explains the journey of the
biryani into what is called Arcot Biryani, another distinct type of
biryani, which is made with smaller grains of rice.
Naturally, many of these are on
the menu at Biryani Merchant. But that itself is a contradiction, for there
is no formal menu at the Biryani Merchant restaurant.
Instead, customers are asked if
they are vegetarian or non-vegetarian.
For Rs 300, a full meal is then
presented to the customer. The fare starts with Gazak (Kebabs) followed by
three special biryanis each for vegetarians and non-vegetarians .
That acts as a sample menu.
Once past it, the eaters can have
as much as they want of a particular biryani or if they can stomach
it, all the three. All the biryanis come with accompaniments.
There is also a desert and
Sulaimani Chai, a fragrant black spiced tea to round off the meal with.
Biryani Merchant plans to open
around 12 outlets over the next three years. Each outlet requires an
investment of Rs 30 lakh (Rs 3 million) and Shenoy says they are looking at
franchisee possibilities to expand.
After Bangalore, Pune would be
the next stop for the Biryani Merchant in around September. By April 2005,
Shenoy and his team hope to have three more restaurants in Mumbai, Delhi and
in the United States.
"We have shortlisted the Gulf and
European countries, considering the Indian populace and the travelling
Indian population there and their craving for authentic Indian food. We
already have enquiries and have initiated discussions with business
associates in a couple of these cities," says Shenoy.
Along the way, Shenoy also hopes
to clear some popular misconceptions about biryani.
"Biryani is always dum
cooked. The rice is fried separately and parboiled while the meat or the
vegetables are marinated separately. They two are then layered and cooked
under a dum (an earthen cooking pot)," he says.
Being in Bangalore, it is
inevitable, that information technology should play some role in the
enterprise.
In this case, Biryani Merchant
offers 'wireless Internet connectivity' -- or Wi-Fi -- for customers who
want to stay connected or do a spot of surfing even as they eat.
And what's the test of a good
biryani?
"Take a palm-full of the
biryani and sprinkle it on the floor. If all the grains remain separate,
then you have a good biryani. It means that the rice has been fried
just right to ensure it doesn't stick. And, the biryani should not be
too spicy. It should be fragrant," says Shenoy.
However, sprinkling it on the
floor is certainly not a test that Shenoy is recommending to his customers.